Get ready. We’re going on a vacation!
That’s how a successful tourism website should make you feel. It should make you imagine the vibrant sceneries, the fun you’ll have and make you want to pack your bags and leave today.
While adding appealing photos and relevant content can do a lot of work, but if you don’t have a great online presence or a beautiful web design, then you’ll be eventually losing the battle.
Web design determines how the first impression of your site will be on a user. For a tourism website, it can mean whether or not a user trusts the information, recommendations, reviews, ratings, etc on your site. It can make or break the visitor’s decision to travel to a certain place, book a hotel, go to a restaurant, etc.
So, if you want your site to stand out from the competitors by having an effective website design with clear information, useful tips and a greater online presence, then hiring the best Website Development Company in Delhi is all you’ll need to get you going!
According to the best Web Development Company in Delhi, these are some of the best features of a successful website design-
- SIMPLE BUT BEST EXPERIENCE
Focus on optimising the front end of your site like streamlined navigation, flat architecture, full-width modular design., etc.
Since smartphones are more in use these days than desktops, ensure that your site is mobile-friendly with an effective layout design and navigation features. Aim for the best user experience but also keep it simple because simple is best.
- USE INSPIRING PHOTOS AND VIDEOS
“A picture is worth a thousand words” And videos are even better. Photos and videos are a powerful way to inspire and send a message. They will have a strong impact on your website than some long tedious paragraphs of texts. You should know what kind of pictures and videos you want to show your visitors and where should you place them on your site. Sunnier, brighter pictures and a video of a person experiencing joy and excitement in an idyllic location are some of the best examples of how you can have an impact on your audience.
- USE SEARCH FILTERS
A search filter is a specific trait that a user can use to improve the search results of a particular page. Search filtering will be a useful component for a tourism website as there are numerous filters involved in travelling. They will serve your customers with destination results updated in real-time based on the boxes they click.
- PREDICTIVE SEARCH
A predictive search is a drop-down list that pops up when a user is typing something into the search bar. This helps in finding results easily without wasting time typing the entire phrase or wasting time searching through the long list of displayed results. It also gives ideas to the user which they might not have thought of. It is also accessible for mobile phone and tablet users.
- CUSTOMER REVIEWS
Today, a lot of people buy something online based on the ratings and reviews of that product by the other customers. If some products and services have a five-star rating and an excellent customer review, then it is more likely to attract customers and to be sold again. Be it e-commerce or tourism websites, reviews, testimonials, recommendations always increase conversions. Also, reviews will boost your SEO rankings.
- PRICING
The best Web Development Company in Delhi believes that If the pricing of different tour packages is not clear on your site, has hidden charges or not according to the standard pricing, then chances are that the customers will bounce off from your website to the competitors. The pricing must be clear, easy to understand and should offer just the right amount of information so that the customers can easily decide which package will be best for them.
- EASY BOOKING SYSTEM
For an easy booking system, ensure that your website is linked to a property management system (PWS) so that it can give real-time updates to the customers about the hotels, check-in dates, check-out dates, contact details, addresses, and other related information. Also, you should add multiple payment directories to your website for eg, debit card, credit card, PayPal, Paytm, UPI, etc. for a hassle-free booking process.
NEED SOME HELP OR MORE FREE ADVICE?
In this digital world, even the tourism industry has taken a new dimension. So, make sure that your tourism website has all the above features to win the modern audience. You need to start implementing these features into your website if you want to rise above the competition.
And if you want any help with that or need the opinion of the experts, you can hire the best Website Development Company in Delhi.
Contact us today!
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